Demo DVD for Agents

Show Business

I've been gearing up to book some gigs. Figured I would start out with agents and party planners. When submitting demo tapes or DVD's to agents, it's important not to put your contact info (phone number or website) on the DVD. Remember, they are the middle man and they don't want the client to be able to contact you directly. Agents have never really done much for me. The real trick is being self motivated, making the calls and selling with the customers needs in mind. It's been a decade since I was a selling machine as far as gigs go.

Today I pulled out some of my old resource materials. Outlines of plans of attack. The information gathering phase is where it starts. Sometimes finding the decision maker can be a chore. I had forgot that there is a definite structure to selling. Determining the customers objectives is key. If you can show them how you can help them achieve their goals you have a much better chance of booking the gig.

Asking a general benefit question is important. For example, "Successful managers like you are interested in increasing repeat customers; is this something that is of interest to you?"

So, I guess I'll dust off my selling chops and put together a comprehensive campaign for several markets.

Selling services has it's own set of challenges. Role playing sales calls are very helpful. It's tedious work that you have to learn to love. Doing the show is the easy part, getting it is the hard part.