Starting the process

Today I tried to make some calls. I don't have a land line and my cell phone signal at home is sporadic. I guess now that I'm going to go into selling mode I'll need land line. . . damn. Moved quickly to plan B. Spent the morning searching the internet for local Entertainment Agencies, Party Planners, and Meeting and Event Planners. I sent out a simple e-mail to see who was interested in getting my stuff.

Greetings!

My name is Tom Frank and I am a comedy magician specializing in corporate motivational entertainment. I am in the process of sending out promo packs and demo DVD's and I was wondering if you might be interested in taking a look at my materials.

Thank you for your time, interest and support and I look forward to hearing from you in the near future.


Sincerely,


Tom Frank
"Seattle's Newest Attraction"
www.IndustrialStrengthMagic.Com

I sent out 39 e-mail's and within a few hours I had 4 responses requesting my promo packs. I've never been a big fan of blind mailing. I think it's a lot better to qualify who you send materials to. I opted not to send them out today. When you send promo out on a Friday (to a local address) it will be delivered with the weekend mail and the recipient will be looking through 2 days of mail. I will send them out on Monday, they will get there on Tuesday and I will call in the late afternoon to verify that the got it. I like to talk to the person the day they get it, while it's fresh in their mind. We will start a dialog and I will find out what their needs are and the sort of things they are currently planning.